As a business, your reputation matters tremendously. Thanks to the digital age, people can leave behind reviews about your practice online on sites like Yelp, RateMDs.com and more, allowing potential customers to see how well your service fare with current patients. And a good reputation is key to a successful business because word-of-mouth marketing is how you’ll increase your patient intake.
Because reputation is so important these days, there are companies out there that want to sell small businesses like yours “reputation management services.” But don’t fall for it because you can easily build your reputation yourself! All you need to do is earn good patient reviews and you’ll notice an increase in patients.
So how do you do it? Read on to find out!
Do a quick search on your practice online at least once a day to see what new reviews are out there. This way you stay up to date on what people are saying about you. You can then read the reviews and see how you can improve or fix things that they mention. You’ll also be able to reply to it and tell your side of the story when applicable.
Offer incentives for positive reviews
To get happy patients to review your practice, offer incentives. Do a giveaway or provide them with discount services if they place a review online. Many times, people are more than happy to take a few minutes and post a review online before they leave your practice.
Have a post-appointment survey
To help identify the complainers before they go online to vent, come up with a post-appointments survey so you can see where patients are unhappy and improve on those things. And this will also identify happy patients who will want to post a positive review online.
Train your staff to be amazing at customer service since they are the first people your patients will encounter. This way, your patients will be happy with the overall service at your practice.
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