We’ve just got done with Thanksgiving and we’re on the fast track to Christmas, which means your office might become slow as everyone is too busy getting ready for Christmas and other holidays during this time to go to the doctors. But this isn’t always the case; some offices are busy since many are getting sick with colds and flus this time of year, which will keep your office’s business on track until the end of the year. But if your office is usually slow around this time of year, you’ll want to make sure that you keep your patients engaged and here’s how:
This is a great time to really harness patient loyalty and also show your loyalty to them, so make sure you take advantage of it! A loyal patient is one that comes back and spreads the word to their family and friends about your services, so go above and beyond to do this. Create a quick marketing plan to really use this time to your advantage.
Make a plan for promotions
To gear up for this holiday season, you’ll want to create a promotion schedule to go over the holiday schedule and which products or procedures you’ll want to promote. And if you don’t have any, what sort of special giveaways you’d like to do to say thanks to your patients and keep them a treat.
Once you’ve figured out your promotions it’s time to figure out how to engage your patients. You’ll definitely want to create a newsletter for the holiday season and your promotion so that your patients are aware of your plans and will want to come in to cash in on them. It helps to be festive for each holiday so that readers get into the spirit, so don’t just make a generic newsletter. Really take the time to create a stunning and engaging newsletter patients will want to open, read and engage with.
Harness social media
If your practice isn’t already taking advantage of social media, here’s the perfect change to do so. Use this holiday season to create amazing posts that will want your patients to interact with them. Have patients check in to their own social media accounts so that it spreads to their friends and family and have them help promote your office on their own social media channels.
Have the right targeting
Targeting is key for effective marketing, so you’ll want to choose a few particular groups of patients to receive specific newsletter so that they feel special and it shows them how much you care. You can create a special “use it or lose it” campaign for those who have flex spending accounts or use other targeted campaigns as they relate to your specific patients.
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