The internet has created new shifts in many industries and services across business world, but non more prevalent than the shift in how customer service is seen in the healthcare world. Not long ago, patients seemed to be at the mercy of their current provider. Questioning the medical abilities and theories of their current doctor could result in the doctor showing their patient the door.
Oh how things change! Now, finding a doctor with good patient ratings is as easy as a google search. In fact, many websites are now dedicated to helping patients find local doctors with the best ratings. This shift now sees patients as playing a role with the upper hand. From doing their own research on healthcare and specific medications or conditions, to turning around and rating their experience, the shift has completely done a 180 degree turn.
Part of this shift has seen many medical facilities keep their patients experience as the most important factor in keeping them long term, even in some cases, over the outcome of the medical care provided. The time has come to realize that healthcare needs to be focused on the patients concerns. This is what will create he lasting “customer” base in the modern era of grading medical professionals.
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