These days, it’s all about convenience and it seems that the health industry is testing out how convenient it can be for patients with clinics at drugstores like CVS and Walgreens. These sorts of places, where people shop for everyday items, are opening up walk-in clinics and having their on-site pharmacists provide quick and accessible attention to patients looking for a quick fix.
Even though these new clinics aren’t going to take over traditional healthcare as we know it, they are, however, providing the industry with insight on how to give patients more options when it comes to healthcare. Their new clinic models are providing ideas and inspiration to healthcare providers, helping them rethink their business strategies for the future, especially when it comes to how to get their patients more interested in their own care.
CVS, especially, has been expanding their healthcare footprint, emphasizing their marketing on their convenient clinics for things like flu shots and prescriptions. And since they acquired MinuteClinic 2006 (a walk-in clinic provider), they’ve focused on creating a mark on the healthcare space. And they’ve recently announced that their first big healthcare initiative will be its “Be the First” campaign to target tobacco addiction. But their first focus will always be growing their share in the prescription market, so to remain a “heath leader among influencers and large employers,” as stated in their internal research.
So if providers want to get their patients more engaged while also having a healthy balance sheet, they should take notes on CVS and other walk-in clinics are capturing more business and interest from patients. And this might all simply be the start of a new partnership in the future, one that gives patients even more convenience when it comes to their health!
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