Using An Answering Service As A Customer Service Differentiator
These days, it’s all about personalized customer service. Customers know that their opinion, buying power and requests matter to businesses and want individualized attention or else they’ll just give their business to your competitor. Customers expect experiences that are tailored to their individual needs or else they’ll stop choosing you as their brand/business of choice, which means you better listen or else you’re lose your loyal customers.
So how can you give them something that’s tailored only to them? Put extra time, focus and money on your company’s customer service efforts. Before the digital age, customer service was something that wasn’t given the attention it deserved and the last department to be funded properly. Many companies neglected their customer service department/efforts and put money in other areas like marketing, sales and R&D. Over time, customers started to smarten up and took advantage of the digital world and now have no problem bad mouthing a company on social media and the Internet, which is why customer service is pivotal to your bottom line.
One way to your practice can provide personal customer service is to have an answering service. This way every call gets answered any time of the day or night and your patients feel secure that their needs matter. These answering services are an extension of your practice and will have trained staff take calls, book appointments and more, allowing your patients to communicate with your practice. When you have an answering machine doing this, a patient might not feel as if your practice is emotionally engaging and doesn’t care about their needs. Talking to an actual person who can help them is what they crave and if you don’t provide this for them, they’ll look elsewhere.
Take the time to show that you care and show them that you are truly invested in helping solve their problems to make their lives easier. They’ll appreciate the fact that you’ve customized their experience and will want to work with you again and again, even providing the word of mouth marketing your practice needs to recruit new patients.
Make your patients feel special and skip an automated machine. Instead invest in an answering service and you’ll see that your patients will keep coming back!
PatientCalls has been a leader in the medical answering service field for over 15 years providing answering services with top rated quality and expertise to those in need of optimizing their organizations' time and communications. Call PatientCalls today and ask for more information regarding our 14-day risk free trial and custom flat rate monthly price plans.