PR In The New World Of HealthCare
In today's world of information and communications flowing freely through the digital devices, it is important to remember that whether you are using it for promotions, PR, or simple social media, when information lands somewhere it is important to keep some things in mind that can help make or break the trust and credibility factor for your healthcare organization.
Most people have an inherent trust for their healthcare provider when, in some cases, literally put our lives on the line. We trust the answers we receive are going to be accurate and in our best interest.
The first thing to look at is who is your target audience when issuing a press release, website update, product review, or a breaking news brief. Defining your audience helps ensure the rest of the road heads in the right direction.
With your information, the next thing you'll want to look at is the locations it's being hosted on or delivered from. Today, many social influencers both human and electronic (think, Yelp) are here to assist you in getting information on the product, service, business, or person your are looking for information about. As a healthcare provider, places like HealthGrades are becoming even more popular and thus more important to put your best foot forward. How can you achieve this since those are customer centric sites? It can be as simple as meeting them where they are at and utilizing both the good and the bad information to your advantage.
Many places allow you to claim "your business". This allows you to create an identity and correct any possible misinformation.
Finally, using the positive reviews as trust builders on your website, press releases, and new information can be as powerful as anything you could write yourself. Think if those as an influencer that you didn't even need to pay to spread the word. Focusing on finding them and spreading the word can go a long way in developing a trust and credibility factor for your healthcare organization.
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